Why Branding Is So Important in Office Design

Now that employees are beginning to return to the office, it is the perfect time to reconnect your employees to your brand through workplace branding.

What Is Workplace Branding and How Can It Be Created?

Achieved through the use of colours, fabrics, equipment, facilities and even office layout and set up, with careful design consideration, office branding can effectively be incorporated into your office. By adding branding throughout your workplace, you can give your office a unique identity and remind employees why your organisation exists, as well as encourage behaviours associated with your values and company culture.

Inspiring Future and Existing Employees

Incorporating brand colours, lighting, graphic elements and wall finishes, your office space can successfully embody company culture and create an inspiring environment for both existing and future employees. A study by CR Magazine found that 92% of respondents would consider leaving their job if they were offered a job in a company that branded itself as a good place to work at. If potential future employees are entering your office for interviews, you want them to be left with a good impression by reinforcing your values and culture through your office design . Current employees have also been found to stay at companies longer that have good branding, with employee turnover found to be reduced by 28% by investing in office branding ( Office Vibe ).

Guide How Your Employees Work Through Office Layout

While colours and lighting can aid in creating a particular ambience, the layout of your office is key to guiding how employees work individually and together. For example, collaborative areas encourage group work and interaction, whereas more private workspaces create a more individualised approach to working. Wellbeing areas for relaxation and tea breaks can also be incorporated to help relax employees and give a sense of investment in employees mental health.

Office Branding in Action

For a leading brand marketing agency in Marlow, Buckinghamshire, we created a ‘wow’ factor space that embodied their brand vision and values. Being a brand marketing agency, it was very important to our client that their branding was reinforced throughout their office space, not just as inspiration for employees, but also for clients.
We created a bold and unique office environment, using bright colours, bespoke artwork as well as creative space planning. With the inclusion of a breakout zone and kitchen/tea area, employees had a space to relax and interact with colleagues away from their desks. Meeting rooms also featured striking artwork, inspirational quotes and brand colours, to provide an eye-catching space for client meetings.